Digg Talks, Google Walks

It was reported by Techcrunch on July 26 that Google, in an article entitled Google Walks Away From Digg Deal, that Google walked out on it’s negotiations with Digg. 

“Two sources close to the companies suggested that some issue that came up during technical due diligence was to blame. One source said that the issue was more personality driven, and that Google decided after spending more time with Digg’s top team that there just wasn’t a fit.

What does this mean to Digg? The short version… another failure!!  It should be obvious to everyone that the owners of Digg have been interested in building Digg up into a site which would be worth ‘the big bucks’, then sell it for huge profits.   Companies and Corporations don’t waste very much of their time on negotiations if there is no interest in selling the company or corporation.  They devote their time and resources to things that they want to accomplish.   The next thing it means is that Digg will continue on as it has always done… at least until the powers that be decide they are tired of running a site that won’t bring them the big bucks they desire.


2 Responses

  1. I never know when to trust you anymore after the Digg hoax. You are a bad man….

  2. LoL Chris…

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